Certain neighborhoods of São Paulo are aspirational for those who are looking to move up a level or two in their socioeconomic bracket. Some neighborhoods are simply the must-have addresses for those that are already in the upper class. These neighborhoods tend to be centrally located and have amenities that upper-income families desire.
Just as importantly, there are the neighborhoods that are one level down on the income strata which have the same characteristics desired by upper-income communities (close to work, good schools, and amenities), are solid middle-income communities, and have strong secular demand even at low points in the real estate cycle.
In both cases, the targeted neighborhoods: 1) need to have a large percentage of the population that has an aspirational desire to live in the neighborhood upon achieving the required level of income or 2) are already consolidated neighborhoods with long-standing residents and families that have lived, and will continue to live, in this area.
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